What’s in a Real Estate Project’s Name? A Lot – if it Conjures Images of the Pandemic
Homebuyers are likely to favour advertising that plays on keywords like ‘open spaces,’ ‘wellness’ and ‘self-contained,’ which have had appeal even before the Covid-19 outbreak Back in 1992, when a developer in Gurgaon launched his real estate business, he ended up naming his company Corona. He had reposed trust in the Latin word, which meant […]